Do not panic, your Instagram posts are not disappearing

Multi-Color_Logo_thumbnail200Over the last week or so, there has been a mad panic that your posts will be lost on Instagram, that they are taking away your messages unless your followers take drastic action. You may have seen Instagramers encouraging you to click the three little dots in the top right hand corner and asking you to turn on notifications.

Instagram is not taking your content from the news feeds, this is untrue. They have changed their algorithm to try and show you, the follower or consumer, the most relevant content for you, according to your actions. These actions include your likes and comments on others posts. This is similar to what Google and Facebook have already done, changing what you see first at the top of each of their pages

Your Posts will still be there

It is likely that the top notifications in the posts will be those chosen by the algorithm, but underneath this it is likely that the remaining posts will be the rest of your feed.

Clicking the three dots on the top right will send your followers a notification every time you post. If your followers click on every Instagram account they follow then they will be inundated with notifications and this is likely to make them more likely to stop following you.

What this highlights is that we should all check our content and make sure that it is still engaging enough to keep people wanting to come back and see our content. This is not just for Instagram, it is across the board as well. Keep your posts interesting and followers and likers will look out for your content within the noise that is social media.

Page One of Google is just the Start, What’s Next?

New google LogoInternet Marketing is a funny business! We meet a lot of businesses who are obsessed with having their website on page one of Google, what they don’t realise is this is where the fun starts (and the harder work).

So we have spent the last 3 to 6 months getting your website on the first page of Google. We have spent this time vigilantly, checking keywords, monitoring ranking, improving content, speeding up your site and generally making tweaks to set you up for an influx of enquiries. To many clients, they are over the moon with this, especially if they have over taken that “one competitor” who has always been above them (we all have one).

So whats next?

Being first page does not guarentee more sales or more enquiries. In theory, the higher up the rankings, the more visitors you will get, the more enquiries you receive, the more money you make and the quicker you can make your fortune and live on your own desert island. Unfortenately, a lot more needs to be done and can be done.

1. Are your visitors going to the right places?

Unfortunately we get very hung up on ranking and the number of visitors to our sites, rather than their activity once they are there. This is where we monitor your analytics to see how your clients are moving around your site. We check that they are making it to the buy now page or where they can make an enquiry. We also check that they are not stopping at a particular page and coming off the site, as this could highlight a specific issue with that page.

Now we need to fix these issues and continue monitoring the activity on your site.

2. Review your call to Actions.

What do you want people to do whenthey get to your site? Is it obvious what you want people to do? Are people finding your call to actions? This is where we review if people are hitting your call to actions and that they are in the right place. When we look at a new clients site, around 60% of them have their call to action on the 2nd or third fold of the page. Many internet users have given up by then.

3. Dominate page one.

Now that you are on the first page, it is now time to dominate it. Having more than one result on the first page, gives you more authority and improves the click through rate (CTR), especially if you are in two of the top positions. Google “Hypnotherapy training in Guildford.”

4. Maximise your postion with other SERP tools.

What with Google My Business, Google Shopping and the many others, being on the first page of the Google organic rankings, can mean that you are on the second or third fold of the page, so it is important to maximise the opportunities that Google gives us. This where we look at which of these tools will benefit your first page position, to give you more opportunities.

5. More Keywords.

We will also use this time to carry out further keyword research and to optimise your site for more keywords, be them niche terms or more competitive terms. This will obviously open your site to more potential visitors and business.

Whilst all this is going on we are also watching the previous set of keywords and monitoring everything that we have done. SEO is a never ending circle, that needs regular tweaking and changes and remeber the goals posts are often shifted. For more information on our Search Engine Optimisation services then drop us a line.

 

What does the Facebook Dislike Button mean for Businesses?

what does the facebook dislike button mean to businessesLast week, Facebook CEO Mark Zuckerberg announced that they were finally working on creating a dislike button to go alongside the like button in posts. Facebook was always fearful that a dislike button would create an air of negativity and have looked at ways to keep things positive.

‘We didn’t want to just build a dislike button because we don’t want to turn Facebook into a forum where people are voting up or down on people’s posts,’ Zuckerberg said. ‘People aren’t looking for the ability to downvote people’s posts, what they really want is to be able to express empathy. Not every moment is a good moment and if you’re sharing something sad… then it may not feel comfortable to like that post.’

The Empathy Button

So Facebook see the dislike button as an empathtic button and any business that can harness the emotions the new button taps into will be onto a winner. This does not mean that followers and online Trolls will not misuse it, but like any negative comment on a social media platform, it is how a business manages it.

Taking all of this into consideration, Mark Zuckerberg did not make it clear if the dislike button would be on all types of profiles, both personal and business. Watch this space!

Remain Positive and Creative

As we all know, when using Social media to promote a business it is more than just selling a product or service, it is about telling a story or building a picture of how this “product” will benefit your audience and how this “product” came into being. Therefore most messages are, or at least should be, positive. Also the more creative the message, the more it will stand out, go viral and create a positive buzz about your business/brand.

It is also important to view the dislike button as an indicator of what your followers feel about your businesses posts and stutus updates. For example, hitting the dislike button could be an indicator that you post too often. It could show that you are over selling on the platform. Or it could indicate that a type of message is irritating to your following. Like all marketing, this should be measured and analyised like you would click through rates or shares.

So be brave and continue with the positive and creative strategy that you have already adopted and continue to manage any negative messages you may receive.

 

 

Social Media

Promoting your business on the many social media platforms is important. We can help you to make the most of social media, be it 1-2-1 training or managing your online profiles.

SEO

Every business wants to be on page one of Google. We will help you to achieve this by using ethical and well tested methods, to optimise your site and to drive more traffic to your website.