Do not panic, your Instagram posts are not disappearing

Multi-Color_Logo_thumbnail200Over the last week or so, there has been a mad panic that your posts will be lost on Instagram, that they are taking away your messages unless your followers take drastic action. You may have seen Instagramers encouraging you to click the three little dots in the top right hand corner and asking you to turn on notifications.

Instagram is not taking your content from the news feeds, this is untrue. They have changed their algorithm to try and show you, the follower or consumer, the most relevant content for you, according to your actions. These actions include your likes and comments on others posts. This is similar to what Google and Facebook have already done, changing what you see first at the top of each of their pages

Your Posts will still be there

It is likely that the top notifications in the posts will be those chosen by the algorithm, but underneath this it is likely that the remaining posts will be the rest of your feed.

Clicking the three dots on the top right will send your followers a notification every time you post. If your followers click on every Instagram account they follow then they will be inundated with notifications and this is likely to make them more likely to stop following you.

What this highlights is that we should all check our content and make sure that it is still engaging enough to keep people wanting to come back and see our content. This is not just for Instagram, it is across the board as well. Keep your posts interesting and followers and likers will look out for your content within the noise that is social media.

What does the Facebook Dislike Button mean for Businesses?

what does the facebook dislike button mean to businessesLast week, Facebook CEO Mark Zuckerberg announced that they were finally working on creating a dislike button to go alongside the like button in posts. Facebook was always fearful that a dislike button would create an air of negativity and have looked at ways to keep things positive.

‘We didn’t want to just build a dislike button because we don’t want to turn Facebook into a forum where people are voting up or down on people’s posts,’ Zuckerberg said. ‘People aren’t looking for the ability to downvote people’s posts, what they really want is to be able to express empathy. Not every moment is a good moment and if you’re sharing something sad… then it may not feel comfortable to like that post.’

The Empathy Button

So Facebook see the dislike button as an empathtic button and any business that can harness the emotions the new button taps into will be onto a winner. This does not mean that followers and online Trolls will not misuse it, but like any negative comment on a social media platform, it is how a business manages it.

Taking all of this into consideration, Mark Zuckerberg did not make it clear if the dislike button would be on all types of profiles, both personal and business. Watch this space!

Remain Positive and Creative

As we all know, when using Social media to promote a business it is more than just selling a product or service, it is about telling a story or building a picture of how this “product” will benefit your audience and how this “product” came into being. Therefore most messages are, or at least should be, positive. Also the more creative the message, the more it will stand out, go viral and create a positive buzz about your business/brand.

It is also important to view the dislike button as an indicator of what your followers feel about your businesses posts and stutus updates. For example, hitting the dislike button could be an indicator that you post too often. It could show that you are over selling on the platform. Or it could indicate that a type of message is irritating to your following. Like all marketing, this should be measured and analyised like you would click through rates or shares.

So be brave and continue with the positive and creative strategy that you have already adopted and continue to manage any negative messages you may receive.