Jon Gerrard

Onsite optimisation is one of the keys to internet marketing. Within this we look at breaking it down into a number of steps:

• Keywords
• Navigation
• Call to Actions

Keywords

Keywords are the primary way that Google ranks your website for relevence. Using the information that we have gained from the Site Review, we will look at the keywords that you are using and make sure that they are preforming well for you and also that you are using the correct ones, at the correct frequency. We will also make sure that the keywords are situated in all the rights places, such as meta tags and descriptions.

Navigation

If you have a website with many pages, it is essential thatthe site has a natural flow from one page to another and that your customers can find their way around the site easily. We will look at the navigation of your site and looking at the flow of the site and include more internal navigation if needed. We will also look at your analytics to see if there are any major drop off points or glaring problems.

Call to Action

The call to action is what you want your clients to do when they get to your site. We look at your call to actions, make sure they are clear and are in the correct place for people to see.